1. A STUDY OF EFFECTIVENESS OF BRAND PREFERENCE ON CONSUMERS WITH REFERENCE TO TVS MOTORSVOLUME XIV, ISSUE IV, 2022
   Dr.R.Neelaiah, Dr.A.Sasikala – Govt. College for Men (Autonomous) Kadapa, YSR Dist, A.P., Rajeev Gandhi University of Knowledge Valley
   (RVOLUME XIV, ISSUE IX, 2022GUKT-APIIIT), Vempalli, YSR Dist., A.P.
   Page No: 1-15
   https://doi.org/10.37896/JXAT14.12/316500